The work landscape is defined by one constant. Rapid change. Change that is driven by shifts in societal values, technological advancements, and a fresh perspective of what ‘work’ should be. Employers should understand and align with these shifts to attract and retain top talent. Today’s candidates are seeking roles that resonate with their broader life goals—they crave growth, flexibility, and a job that echoes their personal values.
What do candidates truly value in employers?
- Flexibility: The New Non-Negotiable
Since the pandemic, the demand for flexibility in the workplace has surged, becoming a top priority for job seekers. This encompasses flexible working hours, options for remote work, and an understanding that employees have lives outside of their jobs. Employers who offer flexibility signal trust and respect for their employees, leading to higher satisfaction and retention rates. 77% of Gen Z’s and 75% of Millennials currently in remote/hybrid roles would consider looking for a new job if their employer asked them to return to work full time.
Deloitte’s 2023 Gen Z and Millennial Survey
- Candidate Experience: First Impressions Count
The candidate experience begins with the very first interaction and extends beyond the hiring process. A positive, engaging and respectful candidate experience can significantly influence a candidate’s decision to accept a job offer. Employers who invest in a smooth, communicative and transparent hiring process demonstrate their commitment to valuing and respecting their workforce. - Training and Development: Investing in Growth
Candidates are increasingly looking for roles where they can grow both professionally and personally. Employers that offer comprehensive training and development programs boost their appeal, while also investing in the future success of their employees and, by extension, their business. - Effective Management: Leadership That Inspires
Effective management inspires, guides, and supports employees in achieving their full potential. Leaders who are approachable, empathetic, and skilled in communication build a culture of trust and collaboration which in turn drives innovation. - Equality, Diversity, and Inclusion: Action not Jargon
A commitment to equality, diversity, and inclusion (EDI) is vital in today’s job market. Candidates are looking for employers who do more than ‘talk the talk’ when it comes to EDI initiatives. A diverse and inclusive workplace enriches the work environment and encourages new ideas and creativity. - Career Path: Visibility and Progression
A clear career path is a key factor for candidates. Employers that can articulate how employees can progress, the opportunities available for advancement, and the support provided for career development will stand out to ambitious candidates. - Values Alignment and Clear Purpose: Beyond the Bottom Line
Candidates are increasingly seeking employers whose values align with their own and who can demonstrate a clear, purpose-driven mission. Companies that clearly communicate their values and demonstrate how these principles are embodied in their operations and societal contributions, will resonate with potential employees seeking purposeful work. - Employee Wellbeing: A Holistic Approach
A holistic approach to employee wellbeing—encompassing mental, physical and even financial health—is becoming a priority for job seekers. Employers that offer comprehensive wellbeing programs, support work-life balance, and build a supportive workplace culture will attract candidates looking for a workplace that cares about their overall health and happiness.
Mastering the Balancing Act
Balancing the multifaceted needs of employees with the imperative to grow a business is often challenging for employers. However, addressing employee needs and focusing on business growth are not mutually exclusive goals. They are deeply interconnected with employee satisfaction and engagement. It is this employee engagement that drives innovation, productivity and ultimately business success. Let’s explore the “how” and “why” of this balancing act in our blog ‘Driving Success: How Meeting Employee Needs Fuels Business Growth’.
